Himalaya Diaper rash cream new packaging

I had done the review for the Himalaya Diaper rash cream back in September 2015, and the company has since changed the packaging. The formula and the performance of the product remains the same, I love the mild fragrance of the product, it’s perfect for babies, and absorbs into the skin easily. A little goes a long way with this product. This post is going to focus on the differences in the product then and now, so let’s get into it:

box 3

Let’s start with the packaging, Himalaya now is clearly marketing its baby care products under ‘BabyCare’ this is visible on the box and the tube. Previously it was under the umbrella of ‘herbal healthcare’. The product is herbal no doubt, but there seems to be more emphasis on the baby care aspects, and highlighting through simple marketing techniques via content on packaging.

Tube 2

New added information on the tube is that the product is; ‘Free from parabens, Mineral oil and synthetic colours’. With the growing awareness among mothers, and consumers in general, more information is always good to compare with other products in the market before venturing out to purchase something for your baby. Previously, the box and tube said that the mildness of the product was tested for baby skin, however now; it has simple points mentioned at the bottom ‘clinically tested. Hypoallergenic’. The company is also trying to reach across to consumers about its product features by simple word tags, like the one mentioned at the bottom highlighted in the signature Himalaya purple ‘Pure.Gentle.Safe’ These are all the three things we look for in a product for our little babies.

Everything else is the same, except the price. In September the product retailed for INR 85 and now it retails for 10 rupees more i.e. INR 95 for the same 50 gm pack.

So how does this make a difference to us? Price is subjective to consumers and affordability; however no other diaper rash cream is available for the price as reasonable box 4as Himalaya. Let’s face it, as long as your child is going to be in diapers, rashes are inevitable, and catering to them shouldn’t be an issue due to price. Coming to the packaging, though crowded with content, it gives all the important information right on top, you need not read the tiny font behind/on the side of the product to get to the important information. Making the decision to purchase a product for yourself is very different from the responsibility of buying for your baby. Information is everything. The box and tube are big enough to encompass all the information, and it’s designed in a tasteful manner. I love the colour combination of the purple shades and the green.

I would recommend trying this product to see if it works on your babies rashes, Himalaya makes products for the Indian consumers, at a price point that is affordable, and the best part is that it’s all herbal. There’s no doubt you will find Himalaya baby care products in general in ‘best seller’ list on websites!

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